Thoughts on my Brand and Business Cards

Going into FOWA and WordCamp, I was unprepared business wise failing to bring my business cards.

The second day of FOWA I stopped counting how many times it would have been useful to have those little cards handy. Not knowing about WordCamp in advance, I wasn’t able to print my business cards in time. At WordCamp, they had a table where you could drop a few cards off and hope someone would pick it up. People like Alex Frison stack a few of his business cards in the bathroom for god’s sake. Although I’m not sure how big of a ROI that was for him, he still had something to hand out nevertheless.

So I’m finally taking some time out to update my logo, design my business card and get about 100 of them printed locally just in time for FOWD-if I go!

First, a little Background:

I keyword bombed the top part with services that I provided and things that sounded good. LOL

I choose this logo because its very versatile. It’s bold and can be use on different backgrounds and colors. It’s also clear enough to be printed on t-shirts, letterheads, flyers etc. After trying to find a more “premium” font for my logo, one that’s not so ubiquitous, it always resulted in me reverting back to rezland, the current font in use.

While brainstorming the logo, I thought about space. Using my complete name, Ptah Dunbar on all my work might not be the best option since it’s so long so I searched for something shorter. Maybe even an icon of sort that one can easily identify as my brand.

So I came up with just using the letters, “Pt” since that’s what the majority of people call me after butchering my first name, Ptah. Just a quick FYI: It’s pronounced, Pe-Taah. Kind of like, Utah, but with a “P” (”e” is silent). Trying to let it grow on me, I didn’t like the “|” splitting the middle. It seemed too complex so I decided to split the two entirely:

This is what I’m working with right now so I’m going to let it grow on me and see if I still like it before I start printing out Pt swag.

In the meantime, I created a simple business card that’s going to reflect the new (re)design hitting your browser any day now. I’m stuck on what to put on the back. Skype info? Twitter? Sales pitch? No idea.

So that’s where I’m at with my brand. I’m still somewhat on the lookout for a better font/logo but in the end, I might just stick with this one since I had it for 3 years already. Hard love.